Online Seller's Black Friday Planner - BFCM Workbook, Profit Calculator (Digital Download)

If you haven't started planning your Black Friday, you're already behind. Let's fix that today.

This is the complete planning system for sellers who want the big five-day window - Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday - to be profitable and calm, not chaotic and break-even.

Built by a marketing pro who plans holiday sales for a living, it walks you month by month from July to launch (with an honest catch-up plan if you're starting late).

THE 35-PAGE WORKBOOK

• The month-by-month countdown timeline and what to do in July, August, September, October, November 

• 15 guided planning sheets: goals, sale theme, profit margins, the "four buckets" method for choosing what goes on sale, inventory forecasting, graphics checklist with sizes, bundles, BOGO, gift-with-purchase, sale exclusives, holiday merch, advertising plan, promo calendar, shop setup checklist, and a sale-week daily tracker 

• The Post-Sale Report - the pages that make next year's sale easier than this one

THE PROFIT CALCULATOR SPREADSHEET

• Etsy fee pre-loaded (transaction, processing, listing, Offsite Ads) - editable if you do not use Etsy.

• Type in your prices and costs to see your TRUE profit per product after all fees 

• Automatic "role" verdict for every product: Hero, Bundle Filler, Careful, or Skip 

• Bundle, BOGO & gift-with-purchase margin builders 

• Inventory forecast tab + post-sale reporting tab 

• Works in Excel, Numbers, and Google Sheets

WHY SELLERS LOVE THE SYSTEM

Because "25% off everything" is how you have your biggest sales weekend ever and still lose money. This kit makes you choose your sale with your margins open in front of you and then gives every graphic, post, and coupon code a deadline.

Happy planning, and here's to your best Q4 yet.